Promising to enable broadcasters and service providers to elevate viewer engagement, unlock new monetisation opportunities and improve operational efficiency, Harmonic is showing its video streaming and broadcast delivery innovations at IBC2025.
The company is spotlighting hybrid cloud and on-premises streaming tools, AI-driven workflows, ad insertion technologies and advancements in live sports streaming.
The intelligent management system at the heart of the company’s hybrid streaming solution enables operators to deploy and configure any video workflow, unlocking the full benefits and cost efficiencies of hybrid streaming architecture.
Eric Gallier, VP, Video Solutions, Harmonic, said: “Hybrid streaming is rapidly becoming the standard. Our hybrid solution maximises financial efficiency by retaining static workloads like 24/7 channels on-premise, and moving dynamic content into the cloud, which is optimised for data storage. The hybrid solution is both cost effective and flexible and is simple to operate. It’s the best of both worlds.”
Stand Number: 1.B20
Company: Harmonic
Zixi and Magewell expand collaboration
Live video delivery and workflow orchestration provider Zixi and Magewell, a developer of video capture, encoding and IP workflow hardware, have expanded their collaboration.
Avid expands partnership with Google Cloud
Avid and Google Cloud have expanded their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded content data platform.
3SS collaborates with t4h. on remote control
3 Screen Solutions (3SS) and remote-control specialist Tech4home (t4h.) are collaborating on a pre-integrated product designed to enhance entertainment user experiences (UX).
Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.



