Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and omnichannel advertising specialist Mediaocean announced an expansion of their partnership that aims to provide a bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, the integration aims to help agencies and brands to better manage creative traffic and distribution directly within CTS’s AdFusion platform.
Bart Spriester, SVP & GM of CTS, said: “This partnership represents a major leap forward in how agencies and brands manage their TV advertising. By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
Ramsey McGrory, chief development officer of Mediaocean, added that the bi-directional integration “provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent.”
You are not signed in
Only registered users can comment on this article.
BBC launches pay model for US website
The BBC has launched the first phase of a pay model for visitors to its website in the United States.
Denis Villeneuve to direct next James Bond film
Denis Villeneuve has been named by Amazon MGM Studios as the director of the next James Bond film.
BBC CTO Peter O’Kane to step down
BBC Chief Technology Officer (CTO) Peter O’Kane is to step down later this year.
IBC2025: Future Tech to showcase very best of innovation in Hall 14
Ahead of this year’s show, IBC has announced the launch of Future Tech – a dynamic hub of emerging technologies, collaborative projects and next-gen talent taking up all of Hall 14.
Hilary Rosen appointed Deputy Chair of BAFTA’s board of trustees
UKTV Director of Commissioning Hilary Rosen has been elected Deputy Chair of BAFTA’s board of trustees.
