Features

Features articles

Context is king: How AI redefines personalised ads

By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.

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Life after Tech Papers: What comes next?

As the dust settles on another successful Technical Papers programme, we caught up with two previous winners to hear more about their experiences of the Tech Papers programme and learn what happened to their projects following the show.

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Pelleas

Behind the scenes: It Was Just an Accident

The Cannes Palme d’Or-winning critique of Iran’s police state was made in secret as an act of defiance. IBC365 sits down with the film’s Editor Amir Etminan to learn more about the fearless filmmakers’ process.

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Immersive Flashback: Bastille Day

Immersive Flashback captures Bastille Day for VR

Bastille Day is one of France’s most recognisable national events, combining military parades, aerial flyovers and state ceremonies watched around the world. For the first time, the celebration was captured as an immersive production.

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Behind the Scenes: The Lost Bus

Behind the scenes: The Lost Bus

Editor William Goldenberg and Director Paul Greengrass elaborate on the plot of The Lost Bus, a white-knuckle ride disaster movie with a burning environmental message.

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