Self-driving cars are an inevitability and will unlock the potential for vehicles to transform into a new market for immersive media.
It’s time to stop thinking of the car as a Jetsons-style entertainment pod. Autonomous vehicles are the next entertainment frontier and content producers are being urged to get in the fast line.
“Self-driving cars will turn us all into passengers and make the ‘moving living room’ a reality,” says Sol Rogers, CEO and founder of UK-based immersive content producer REWIND. “A media revolution is on its way.”
For the content industry, the car is a new revenue stream enabling new..
You are not signed in
Only registered users can read the rest of this article.
.jpg)
IBC2026: What to look out for on Day 1
From 11 to 14 September 2026, IBC2026 will open its doors to the international media and entertainment industry.
IBC2026: Creating meaningful opportunities for start-ups, students, educators, and innovators
IBC2026 is set to tackle the media and entertainment industry’s talent shortage this week, with several initiatives designed to give students the chance to attend the show, meet industry professionals and start building connections for their careers.
IBC Accelerator: Agentic AI for live sports
With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.
.jpg)
Innovation Awards: Stories behind Content Everywhere finalists
The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.
Edinburgh TV Festival 2026 review: So long, and thanks for all the views
As this year's edition of the TV Festival is the last to be held in Edinburgh before the move to Manchester, change in many forms featured high on the agenda. The message was that change is not just coming, it's already here – so deal with it.
