Disney+ is launching ‘Verts,’ a new TikTok-style vertical video feed feature for its mobile app that allows users to swipe through recommended clips from Disney films and series.
Available to Disney+ subscribers in the US, the Verts feed is intended to help users quickly find shows. It is billed as the start of an ongoing evolution in bringing vertical video content to the platform.
With a tap of the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of scenes and moments from movies and shows on Disney+. They can then add to their Watchlist or jump directly into playback.
Disney first announced its push into vertical video content at CES in January and was seen as a way to compete for attention with platforms such as TikTok.
The company stated that Verts offers a fun, fast way to explore its catalogue from the moment users open the app in a format that feels modern and engaging. It said Verts was “tailor-made for how fans already enjoy discovering video on mobile devices.”
The Verts name has been used by Disney-owned sports platform ESPN since August 2025, with the studio saying that it has driven additional audience engagement.
The studio’s future plans include incorporating fan-made vertical videos to foster deeper user engagement and to enhance the platform’s competitiveness in the streaming market.
This includes “content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalised experiences.”
Micro-dramas are rapidly emerging as one of the fastest-scaling formats in online video, according to recent research by Omdia. Discover more here.
.jpg)
FCC lifts limit on media monopolisation
To reflect the changing media market, the US Federal Communications Commission (FCC) has voted to repeal its 39% national television multiple ownership rule and replace it with a case-by-case review.
UK gives greenlight to Paramount-WBD deal
Paramount Skydance’s $111bn acquisition of Warner Bros. Discovery (WBD) has been given the greenlight by UK authorities.
WBD adds European Athletics Championships to sports portfolio
Warner Bros Discovery has partnered with the European Broadcasting Union (EBU) to show the European Athletics Championships Birmingham 2026 in 45 markets across Europe.
Disney and TikTok strike short form content deal
The Walt Disney Company and TikTok have agreed a deal allowing creators to use clips from Disney films and series in their short videos.
.jpg)
EIT Culture & Creativity seeks audiovisual and gaming experts ahead of IBC2026
EIT Culture & Creativity has opened an expression of interest inviting experienced investors, entrepreneurs, and startup specialists to join its pool of expert evaluators and mentors, with opportunities for professionals working in the audiovisual and gaming sectors.
