Distribution & Consumption | IBC365

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Channel 4's first genAI advert was for a food podcast

Can genAI unlock ad revenue for cash-strapped broadcasters?

WPP Open Pro

WPP launches AI platform to plan, create, and publish clients’ ad campaigns

Love Island

Liberty Global sells half of ITV stake

One in 10 internet users watch 10-minute dramas, finds Ampere Analysis

TV Switch off

UK TV switch-off date could leave 5.4 million households without access

Big Blue Marble picks 3SS for Android TV

Big Blue Marble picks 3SS for Android TV

Accedo said it has enabled sports media company FloSports to expand its service to Samsung and Vizio smart TVs

Accedo helps FloSports extend services to smart TVs

Digital, free-to-air TV channel to rival big tech

Warner Bros Discovery (WBD) has stated that it is considering a sale

Warner Bros Discovery to put itself up for sale

Paramount Skydance expected to announce redundancies next week

Warner Bros. Discovery to revamp TLC as free-to-air channel in UK and Ireland

Netflix and Spotify

Netflix to offer podcasts with Spotify deal

Freely

Freely adds 10 new streaming channels to lineup

F1 The Movie

Apple TV+ set for rebrand

Channel 4 and UKTV strike streaming deal

MTV

MTV to cut five channels in UK

Why expand your IP into games?

AI-powered measurement: Proving ad impact in a fragmented media landscape