Video streaming specialist Bitmovin said Kicker, a German digital sports publisher, has chosen the Bitmovin Player for Web to boost its video streaming capabilities and drive revenue growth.
The collaboration will support Kicker’s aim of enhancing the audience’s viewing experience and maximising ad revenue. According to Bitmovin, Kicker is one of Germany’s most popular sports websites, attracting millions of daily users.

Tobias Buhl, product manager at Kicker, said: “Kicker is on an impressive growth trajectory, and it’s essential that we have robust video streaming infrastructures in place to ensure we fulfil our strategic goals. Bitmovin is known for its high-performance Player and proven ability to handle high traffic volumes, deliver high-quality streams, and support revenue growth. Since deploying the Bitmovin Player, we have seen improved quality of experience and increased ad revenue.”
Stefan Lederer, CEO and co-founder of Bitmovin, added: “Kicker is the go-to publisher for the very latest sports news and content among German-speaking audiences. As it continues to scale its digital content, it needed a robust player that guarantees flawless playback and the ability to monetise.”
You are not signed in
Only registered users can comment on this article.

Product innovations aplenty at IBC2025
Across the 14 dedicated halls of IBC2025, visitors can expect to see the very latest innovations from across the globe. From tools to boost monetisation, create more efficient workflows, and capture the best possible sound and images, to solutions that help to attract and engage viewers, deliver content effectively and respond to evolving expectations, IBC2025 has it all.
IBC2025 unveils latest details for Accelerator Programme POCs
The IBC Accelerator Media Innovation Programme has revealed the latest details of the eight proof of concepts (POCs) and one incubator project being showcased at IBC2025.
Roku to launch FAST channels in UK market
Roku will launch its first free ad-supported streaming TV (FAST) channels on the Roku platform in the UK market.
5 to broadcast NFL games free-to-air in UK
UK broadcaster 5 and Paramount UK have agreed a multi-year partnership with the National Football League (NFL) and CBS Sports to bring live coverage of the NFL season free-to-air to UK viewers.
Amazon Prime Video rejigs senior team amid focus on AI
Amazon Prime Video has made key changes to its leadership team, putting a renewed focused on artificial intelligence (AI) technology.