Anne Morris

Digital engineering specialist Nagarro is unveiling its AI-based media and advertising ecosystem in Future Tech in Hall 14.

Video optimisation technology specialist Beamr Imaging is demonstrating what it describes as “real-time, cost-effective AI-powered quality enhancement to 4K” for broadcasters and streamers of live events, such as sports matches and music concerts.

Cloud-based and remote production services specialist Tata Communications is demonstrating how media organisations can cut carbon emissions while maintaining the quality of delivery for major sports and entertainment events.

HH Global-owned data and AI specialist Northell is exhibiting at IBC for the first time this year and showcasing its flagship product, MediaMagic.

French media distribution platform OKAST has selected Zixi for live channel delivery to over 80 platforms worldwide.

In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.

IBC2025 will be opening its doors on 12 September, which means you only have a few days left to get your pass, if you haven’t already done so.

Video optimisation specialist Beamr Imaging will unveil its latest innovation, Live 4K Super Resolution, at IBC2025.

Video streaming software and services provider Accedo announced the launch of an identity management functionality for its SaaS platform, Accedo One.

Video streaming specialist Bitmovin has announced the release of Bitmovin React Native SDK v1.0 for the Bitmovin Player, providing support for Expo SDK and React Native New Architecture.