Finnish film and creative production company Frame Rate Oy has unveiled footagen.ai, an AI-native film workflow designed to take productions from screenplay to controlled, edit-ready shots and clips without handing creative decisions to an AI system.
The first invited users will be selected shortly after the waitlist opens, ahead of footagen.ai’s debut at IBC2026 in Amsterdam.
Generative models can produce impressive individual images and clips. Filmmaking, however, depends on the process between them: maintaining characters, locations, props, visual direction, production costs, and creative intent across an entire project. footagen.ai provides the production layer that keeps that process together.
The platform breaks a screenplay into scenes, shots, characters, locations, and props, then carries that structure through planning and node-based AI generation. Users choose the most suitable model shot by shot, approve the creative direction and retain control over every decision. The workflow tracks generation choices, credit use and production provenance, giving filmmakers a clear view of the creative process and costs.
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footagen.ai is built for production companies, studios, broadcasters, and professional content teams. It also gives serious independent and hobbyist filmmakers access to the same structured planning, continuity tools, and production control expected in professional workflows.
“AI should not take the director’s chair,” said Jukka Karhula, CEO of Frame Rate. “footagen.ai is not built to mass-produce AI slop. It is a storytelling tool for people who want to make intentional images, understand the cost of their choices, and keep control of the whole production. We believe the new standard for AI-native film should keep the filmmaker firmly in the director’s and producer’s chair.”
footagen.ai brings image and video models – including Seedance 2.5, Hailuo H3, Nano Banana 2, GPT Image 2, and Seedream 5 Pro – into a consistent workflow above the models themselves. As generative technology changes, the production structure remains intact.
The platform is priced to be accessible rather than exclusive. Independent filmmakers can work with the same production discipline as professional teams, while shot-level model selection and cost visibility help every user plan where generation credits are spent. Front-loaded planning, references, and continuity decisions also reduce avoidable trial and error.
Local-first data and traceable generation
footagen.ai is local-first: by default, project files and generated media remain on the user’s own device. For Cloud Collaboration, Frame Rate aims to keep persistent project data – including scripts, shot plans, assets, metadata and generated media – in EU-region infrastructure.
Generation data is processed by the selected third-party model provider and, depending on the chosen model, this processing can take place outside the EU/EEA. footagen.ai records the model and provider used for each generated asset.
Frame Rate aims to support C2PA Content Credentials for generated exports as part of footagen.ai’s approach to content provenance. Project records preserve production metadata including the model, provider, prompt, references, and timestamps, giving studios, broadcasters, and production teams a documented and transparent account of how generative AI was used within a production.
Built with filmmakers, introduced at IBC2026
footagen.ai has been developed and stress-tested primarily within Frame Rate’s own production team. External filmmakers and industry experts have contributed feedback across scripting, shot planning, visual development, and generation. Rather than opening a broad public beta, Frame Rate will select the first waitlist users to work closely with the team as the platform moves into external productions.
Frame Rate has received support from EIT Culture & Creativity through mentoring, business development, and trade fair participation. EIT Culture & Creativity is the European Institute of Innovation and Technology’s Knowledge and Innovation Community for Europe’s cultural and creative sectors. Frame Rate has also been selected for its 100-to-Watch list of promising European cultural and creative ventures.
Frame Rate will present footagen.ai within EIT Culture & Creativity’s Future Tech Ignite presence at stand FT1407 during IBC2026, held at RAI Amsterdam from 11–14 September. IBC2026 is set to bring together more than 44,000 attendees and 1,200 exhibitors from over 170 countries across more than 14 halls.
The footagen.ai waitlist opens on 10 September 2026 at https://footagen.ai.
EIT Culture & Creativity recently opened a funding call offering up to €8.6m in funding and tailored acceleration support for creative European tech start-ups operating in architecture, audiovisual media, and fashion. Discover more here.
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