In an IBC keynote, the CTOs of Warner Bros. Discovery and ITV concluded that AI has moved beyond the experimentation phase to deliver positive benefits to the business, and that metadata is the key.
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Innovation takes flight as groundbreaking developments land at Future Tech
Presenter Gillian Kelly takes us behind the scenes of IBC’s newest addition – Future Tech in Hall 14 – as we chart the evolution of media tech, from TV’s origins a century ago to the latest PoCs designed to solve the M&E industry’s biggest pain points. From a light aircraft designed to bring private 5G connectivity for covering the most remote sporting events, to AI applications for sports coaching and development, Future Tech at IBC2025 has it all.
IBC2025 Session Summary: From Concept to Screen: Reimagining Creative Workflows with AI
At IBC2025, Shani Mandel Laufer, VP of Strategy and Business Development at Lightricks, explored the future of AI for enhancing creative workflows, with particular focus on video production.
IBC2025 Session Summary: A Framework for Generative AI
At IBC2025’s Future Tech Stage, Muki Kulhan led a discussion on the strategies for successfully integrating AI tools into media production workflows. Kulhan was joined by Felope Correia de Silva Bittencourt, Entertainment Technology Manager of GLOBO, Jouni Frilander, Innovation Lead at YLE, Roberto Iacoviello, Lead Research Engineer at the RAI and Yaara Marchiano, Cool Hunter and AI Integration Expert.
IBC2025 Session Summary: "How Microsoft and The Premier League are personalising the fan experience"
At IBC2025, Simon Crownshaw, Worldwide Strategy Director Media & Entertainment at Microsoft, and Alexandra Willis, Director of Digital Media and Audience Development at Premier League, uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored and engaging experience for football fans around the world.
Media Cymru’s Sally Griffith: “It’s about finding the voices we don’t usually hear from”
At IBC2025, top representatives from RheinMain University of Applied Sciences, INSA Hauts-de-France, and SMPTE took a look at the education landscape and the work being done within schools and FE to bridge the relationship with the media industry.
 Session host Maria Ingold, mireality, with Avi Saxena, WBD, and Simon Farnsworth, ITV.jpeg)