2024 NAB Show main

NAB preview: Agentic AI poised to steal the show

New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.

The spectre of Big Brother hovers over NAB. President Trump’s sustained attack on the First Amendment verbalised against MSNBC, ABC, CBS and CNN, includes a White House ban on AP for continuing to use ‘Gulf of Mexico’ and an executive order to decimate the international news organisation Voice of America.

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Avid: Phrasefind AI laptop

Modern MAM: Manual archives to AI-driven systems

What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.

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