When is it time to go ‘pedal to the metal’ to build growth, and when is it the moment to pull back and be more circumspect? David Davies speaks to a trio of vendors to find out how much these actions are influenced by global trends and events, and how to succeed in uncertain times.
Throughout 2023, a series of industry conferences and seminars featured sessions on how to deliver business growth – and no wonder. In a historical period that seems sure to be remembered for its profound uncertainty and ever-increasing risk factors, being able to devise meaningful longer-term strategies has to be more challenging than ever.
The geopolitical factors are simultaneously universal and acute; for example, whilst it had seemed in the second half of last year that supply chain issues were slowly being resolved, we are now immersed in an escalating crisis affecting shipping in the Red Sea. Then there are the technology changes, with AI set to transform countless areas of media in ways that can’t yet be fully envisaged. For vendors, in particular, this makes it difficult to embark upon R&D that doesn’t run a high risk of being swiftly eclipsed...
You are not signed in
Only registered users can read the rest of this article.
Winter Wonderland: All the tech at the Milano Cortina Olympics
Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
Creator. Experience. Streaming: The new economies of broadcast AV
As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
AI and the media revolution: A look ahead to 2026
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.
FutureTech 2026: “Align on innovation, and it accelerates”
From imaginative politics and shifting approaches to innovation to adaptable governance of technology, no topic was off the table at this year’s DTG’s FutureTech. George Jarrett reports.
Creator economy comes to enterprise: What does broadcast AV really mean today?
As video becomes a core enterprise capability, broadcast AV is being redefined. It’s less about better hardware and more about network-native, production-grade media systems that can scale, are interoperable and operate reliably inside modern IT environments.
