IBC2025: The second day of the IBC2025 Conference showcased a plethora of discussions and talks highlighting the transformative power of AI, cloud technology, and open ecosystems in the media industry. Voxo's AI model reports.
A consistent theme across the sessions was the necessity of integrating advanced technologies to streamline workflows, enhance creative processes, and drive efficiency while maintaining high standards and addressing the evolving needs of global audiences. The convergence of AI and cloud platforms emerged as a pivotal force in revolutionising media production, distribution, and consumption, offering scalability, flexibility, and innovative solutions to traditional challenges. Speakers emphasised the importance of collaboration among vendors, the adoption of open-source models, and the careful management of metadata and orchestration to ensure seamless operations and interoperability in increasingly complex media environments.
One of the standout insights from the sessions was the profound impact of AI on content creation and personalisation. AI-driven tools are enabling faster production cycles, automating mundane tasks, and enhancing the quality of creative outputs. This shift not only boosts efficiency but also opens new avenues for monetisation through personalised content delivery and targeted advertising. The discussions highlighted the dual nature of AI – its potential to disrupt traditional workflows and the need for thoughtful adoption to maximise benefits while mitigating risks. Industry leaders stressed the importance of balancing innovation with governance, ensuring that AI applications are both effective and responsible. Panellists also underscored the significance of cloud technology in modern media operations.
Cloud-based workflows are revolutionising production by offering real-time collaboration, reducing latency, and enhancing security. The migration to cloud platforms is driven by the need for scalable solutions that can handle the demands of high-pressure environments and global productions. Speakers shared case studies that demonstrated the efficiency and creative potential unlocked by cloud technology, highlighting its role in achieving quick turnarounds and maintaining high production standards. The emphasis on cloud-to-cloud workflows and the integration of multiple vendors’ technologies illustrated the industry's move towards a more interconnected and flexible production ecosystem.
Summary created by Voxo. Headline and standfirst furnished by the IBC team.
IBC Conference 2025: Day 2
Vertical dramas: Market disruptor or passing fancy?
As studios begin to embrace the potential of vertical micro-dramas, should their rise be dismissed as merely a fad or a profound shift in the production, consumption and gender-bias of global storytelling?
ISE 2026: Thriving on an integrated identity
A show that mixes a vast number of different business areas shouldn’t work, but it does because the underlying technology is finally integrated.
Winter Wonderland: All the tech at the Milano Cortina Olympics
Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
Creator. Experience. Streaming: The new economies of broadcast AV
As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
AI and the media revolution: A look ahead to 2026
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.
