Video content discovery and personalisation specialist ThinkAnalytics has launched ThinkMediaAI, described as a unified AI platform that encompasses content monetisation, contextual advertising, content curation and content bundling for video service providers.
ThinkAnalytics says ThinkMediaAI represents the next generation of its portfolio as it continues to expand with offerings across advertising, free ad-supported streaming TV (FAST) and connected TV.
Eddie Young, chairman and CEO of ThinkAnalytics, said: “ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetisation opportunities through innovative applications of AI trained on massive datasets.”
ThinkMediaAI is aimed at media companies looking to maximise content value, enhance audience targeting, and drive viewer engagement.
Peter Docherty, CTO and founder at ThinkAnalytics, added: “We know that content is one of the most valuable assets media companies own but only with the right AI tools can they maximise that value. With ThinkMediaAI, we’ve built a platform that understands content, enhances monetisation opportunities, and optimises workflows, all powered by state-of-the-art NLP, AI, and generative AI technologies.”
You are not signed in
Only registered users can comment on this article.
Delyth Evans confirmed as Chair of S4C
The UK government has confirmed Delyth Evans as the new Chair of S4C.
Mr Loverman, Mr Bates vs The Post Office lauded at BAFTA TV Awards
BBC1’s adaptation of Bernardine Evaristo’s novel Mr Loverman was the only programme to win two categories at this year’s BAFTA Television Awards.
Mark Burnett and Nick Clegg among speakers for RTS Cambridge Convention 2025
Hollywood producer and US Special Envoy to the UK Mark Burnett, former Meta President of Global Affairs Nick Clegg, and FX Chairman John Landgraf are among the first wave of high-profile speakers for the Royal Television Society (RTS)’s Cambridge Convention 2025.
Working Title’s Sarah-Jane Wright to chair ScreenSkills’ film fund
ScreenSkills has named Working Title’s Head of Film & TV Production Sarah-Jane Wright as the new Chair of its Film Skills Fund Council.
.jpg)
DCMS report explores future of TV distribution
A significant number of UK households still rely solely on traditional TV platforms such as digital terrestrial television (DTT), cable or satellite, and without government intervention, some groups may find it difficult to adopt internet-based TV (IPTV), according to a new report for the Department for Culture, Media and Sport (DCMS).
.jpg)
