Much of the caution voiced around AI technology’s increasingly omnipotent influence in media and entertainment has focused on ethical practice and application. How can a technical asset of seemingly unlimited potential power be responsibly deployed by media companies without compromising the safeguards and security of systems, rights, and people? And should regulation and standards play a gatekeeping role? James McKeown provides the first of a two-part report.
The search for proprietary consensus on how to best harness the most game-changing technology of our time has cost numerous actual human hours globally. It’s vastly possible that artificial intelligence is being used in some capacity to help with these efforts. But if there is a consensus, this technical beast of humans’ own programming is seemingly not something that should be left to roam free for companies to play with and manipulate at their discretion.
You are not signed in
Only registered users can read the rest of this article.
From pilots to production: GenAI and DAM combine for scalable workflows
IBC Conference: Hogarth Worldwide’s Francisco Lima and Orange Logic’s Jim Cavedo discussed the ways genAI is already changing creative production – and why the real breakthrough comes when it’s paired with a strong DAM foundation.
How loud can you stream? Why sound levels are back on the agenda
The annoyance of fluctuating sound levels on TV was part of the viewing experience for decades, but a concerted effort by standards bodies had made those difficulties a thing of the past. Now, old problems have begun to resurface in the new OTT landscape.
ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.
Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
 SR.jpg)
Thelma Schoonmaker: “I have the best job in the world”
Three-time Academy Award-winning editor Thelma Schoonmaker (ACE) treated IBC2025 to an intimate and insightful overview of her storied career.
.jpg)
