Much of the caution voiced around AI technology’s increasingly omnipotent influence in media and entertainment has focused on ethical practice and application. How can a technical asset of seemingly unlimited potential power be responsibly deployed by media companies without compromising the safeguards and security of systems, rights, and people? And should regulation and standards play a gatekeeping role? James McKeown provides the first of a two-part report.
The search for proprietary consensus on how to best harness the most game-changing technology of our time has cost numerous actual human hours globally. It’s vastly possible that artificial intelligence is being used in some capacity to help with these efforts. But if there is a consensus, this technical beast of humans’ own programming is seemingly not something that should be left to roam free for companies to play with and manipulate at their discretion.
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