Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.
AI and machine learning (ML) are expected to underpin new “hyper-personalised” experiences, in a bid to make every viewer feel like they are a valued subscriber. Below, we delve a little deeper into how approaches to personalisation tools are changing thanks to advances in AI, why this needs to happen if providers are to stand out from the crowd, and what the key challenges are.
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