This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
.jpg)
IBC2026: What to look out for on Day 4
As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls
.jpg)
IBC Technical Papers 2026: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
.jpg)
IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
 SR.jpg)
The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
.jpg)
.jpg)
.jpg)