This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.
You are not signed in
Only registered users can read the rest of this article.
Paralysing piracy: Industry grapples with growing, industrial-scale theft
Although the broadcast industry has been rife with theft since the early days of cable TV, it now faces piracy at an industrial scale and speed. At IBC2025, a panel of security experts warned that illegal streaming is accelerating in scale, sophistication, and impact.
Henley Festival: Private 5G innovation transforms live production
A private 5G network POC, led by Haivision, saw Henley Festival capture a range of dynamic, ultra-low latency footage for an immersive live experience for music lovers at home.
Context is king: How AI redefines personalised ads
By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.
Life after Tech Papers: What comes next?
As the dust settles on another successful Technical Papers programme, we caught up with two previous winners to hear more about their experiences of the Tech Papers programme and learn what happened to their projects following the show.
AI-powered measurement: Proving ad impact in a fragmented media landscape
AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.
.jpg)
.jpg)
