Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.
Adobe has progressed its generative AI video product with further tools to enhance the editing process launching in beta.
First previewed earlier this year, the Firefly video model’s capabilities launching in beta this week are designed to help video editors fill gaps in a timeline and add new elements to existing footage.
“Video is hard,” says Alexandru Costin, Vice President, Generative AI and Sensei at Adobe. “We’ve been working on it for a while but we weren’t happy with the quality. Our research department has done wonders to handle 100 times more pixels, 100 times more data using thousands and thousands of GPUs to make sure we master the research. We’re now proud of the quality we’re delivering.”...
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