A panel comprising an international group of industry experts moderated by Mark Smith, Chair, IBC Council, featured insights on ways broadcasters can fight disinformation.
Ross Dagen of CBS News, Raymondo Barros from GLOBO, and Laura Ellis from the BBC presented the experiences of their organisations in this area. These three organisations were part of a larger group involved in the IBC Accelerator Programme, Design Your Weapons in the Fight Against Disinformation.
The session began with an astonishing statistic: by the end of the year, nearly half the world’s population will have participated in elections. With this unprecedented global political activity comes an increased risk of disinformation, a threat to both democratic processes and public trust. The panellists emphasised how disinformation is evolving with new technologies, especially AI-generated content, which poses significant challenges to detecting and verifying authentic information...
You are not signed in
Only registered users can read the rest of this article.

First speakers unveiled as registration opens for IBC2025!
IBC2025 is now open for registration, with the global media, entertainment and technology community set to gather at the RAI Amsterdam from 12–15 September.

IBC2025 Innovation Awards now open to nominations
You can now submit nominations for the IBC2025 Innovation Awards, which recognise pioneering advances in technology and social impact in the media and entertainment (M&E) industry.

IBC Accelerator programme kicks off in February
The IBC Accelerator Kickstart Day takes place at BBC Broadcasting House in London on 12 February 2025 and you can register to attend here.

IBC2024 sees growth across the board as AI takes centre stage
IBC2024 has announced that 45,085 visitors from 170 countries converged on the RAI Amsterdam on 13-16 September, bringing together the global media, entertainment and technology community to connect, showcase and discover innovations, tackle pressing industry challenges, and explore new opportunities.

Mstyslav Chernov warns of the impact of narrative manipulation in modern warfare
Journalist, filmmaker and war correspondent Mstyslav Chernov shared insights into his experiences covering conflicts, particularly the war in Ukraine, during an interview closing out this year’s IBC conference sessions.