A panel comprising an international group of industry experts moderated by Mark Smith, Chair, IBC Council, featured insights on ways broadcasters can fight disinformation.
Ross Dagen of CBS News, Raymondo Barros from GLOBO, and Laura Ellis from the BBC presented the experiences of their organisations in this area. These three organisations were part of a larger group involved in the IBC Accelerator Programme, Design Your Weapons in the Fight Against Disinformation.
The session began with an astonishing statistic: by the end of the year, nearly half the world’s population will have participated in elections. With this unprecedented global political activity comes an increased risk of disinformation, a threat to both democratic processes and public trust. The panellists emphasised how disinformation is evolving with new technologies, especially AI-generated content, which poses significant challenges to detecting and verifying authentic information...
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