Broadcasters find growth in partnerships
A billion hours of YouTube is watched on TV every day, and broadcasters need to figure out how to adapt.
Adrian Pennington
Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
Articles by Adrian Pennington
WBD’s Avi Saxena: “The amount of metadata that can be extracted is insane”
In an IBC keynote, the CTOs of Warner Bros. Discovery and ITV concluded that AI has moved beyond the experimentation phase to deliver positive benefits to the business, and that metadata is the key.
Caretta Research’s Angeliki Megariti: “The biggest barrier for broadcast and media buyers is a lack of AI skills”
AI is front and centre of skills and training for the industry with a clear opportunity for vendors to grasp, according to new research unveiled at the World Skills Café (WSC) at IBC2025.
CTO Panel: WBD’s Avi Saxena on facing a “highly volatile but innovative” industry
IBC Conference: Warner Bros. Discovery’s Avi Saxena will take part in an IBC panel of CTOs investigating how best to extract value from the new and rapidly evolving tools of the trade.
IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech
Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.
Esports World Cup: “Everybody born on this planet is going to be a gamer”
The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.
Shonda Rhimes: “I'm never going to write a show that doesn't include me”
The Grey’s Anatomy creator recounts her groundbreaking career and calls Bridgerton “a workplace drama” while receiving the Edinburgh Fellowship Award.
Edinburgh TV Festival: TV tourists, the Trump effect and YouTube
British TV is in the midst of generational transformation and, for better or for worse, is ever more directly affected by the global TV industry.
IBC Conference: BBC Sport’s John Murphy on the evolution of virtual studios
BBC Sport’s John Murphy divulges the expert insights he gained on AR, LED volumes and camera tracking from setting up the virtual studios for Match of the Day and several major sporting tournaments.
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IBC Conference: Roku on the value of out-of-app discovery
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
