At IBC2025, Simon Crownshaw, Worldwide Strategy Director Media & Entertainment at Microsoft, and Alexandra Willis, Director of Digital Media and Audience Development at Premier League, uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored and engaging experience for football fans around the world.
The session revolved around the collaboration between Microsoft and the Premier League to create a personalised fan experience through advanced technology. Simon Crownshaw, from Microsoft, highlighted the significance of personalising content for the global fan base using AI and their technology stack.
You are not signed in
Only registered users can read the rest of this article.
What do creators want at IBC2025?
Reporter Gillian Kelly catches up with content creators Justin Dawson from All Things TechIE Podcast and Laura Wilkes from Communicating for Impact to learn about the latest tech, kit and software that made their must-have list this year. What will help them reach bigger audiences and look better than ever? It’s about smaller, cheaper, quicker and easier!
IBC2025 Session Summary: The Frontier of Creativity: Making the Leap with AI to What's Next
Moderator Silvia Candiaci (Microsoft) was joined by Aus Alzubaidi (MBC Group), Kathleen Mitford (Microsoft), Olaf Gersemann (Microsoft), and Robin Cole (Microsoft) to explore how AI extends beyond productivity enhancement and into the creative process.
Vancouver Media's Migue Amoedo: "AI’s like fire, but we have to take the responsibility"
AI production tools formed an essential role in the making of Netflix’s new series Billionnaire Bunker. Migue Amoedo of Vancouver Media, and Netflix’s Victor Marti discussed how AI enabled filmmakers to design sets in pre-production or place characters in a pre-filmed location. “I understand the controversy… it’s like fire, but we have to take the responsibility and we have to lead,” Mr Amoedo said.
IBC2025 Session Summary: Unlocking Global Scale: How DAZN & Google Ad Manager Elevated Live Sports Advertising
Rebecca Hopkins (The STA Group) moderated this Friday afternoon session on the Future Tech Stage; she was joined by Jatin Dev (Google) and Sandeep Tiku (DAZN Group). The session focused on DAZN and Google Ad Manager’s rethink of live sports advertising during the FIFA Club World Cup, with the panelists sharing both challenges and achievements.
Fox Sports’ Brad Cheney: “5G is here and real”
Throughout the IBC2025 conference, top-level executives are beginning to concur that 5G has officially stepped out of the proof of concept realm and into real-world sports production scenarios.
