At IBC2025, Simon Crownshaw, Worldwide Strategy Director Media & Entertainment at Microsoft, and Alexandra Willis, Director of Digital Media and Audience Development at Premier League, uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored and engaging experience for football fans around the world.
The session revolved around the collaboration between Microsoft and the Premier League to create a personalised fan experience through advanced technology. Simon Crownshaw, from Microsoft, highlighted the significance of personalising content for the global fan base using AI and their technology stack.
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