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Shaping Tomorrow’s Broadcast: How the BBC Adopts Cutting-Edge Technology to Engage Audiences
Sinead Greenaway, Director Broadcast and End User Technology at BBC, shares the organisation’s simple strategy to grow audiences, aligning with the broadcaster’s mission whilst creating value for all audiences, in the IBC Conference panel discussion, ’Building the future of tech.’
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview


YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
TUTORIALS
Tutorials


AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
Tutorials











































































