IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Merzari explains how to assess a creative brief for virtual production suitability, navigate pre-production efficiently, and align teams across departments. Key topics include optimising 3D pipelines, managing virtual art departments, and spotting potential pitfalls before they cause delays.
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Accelerating innovation – Tutorial, Ep 3: Merging real and virtual worlds in broadcasting
IBC365 Tutorial: Grace Dinan, TUS Senior Virtual Production Broadcast Specialist at TRANSMIXR (Horizon Europe), takes a deep dive into how extended reality (XR) is transforming broadcast production.
Accelerating innovation – Tutorial, Ep 2: How to lead a successful innovation project
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Immersive tech – Tutorial, Ep 3: How to get started with immersive audio
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