IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Merzari explains how to assess a creative brief for virtual production suitability, navigate pre-production efficiently, and align teams across departments. Key topics include optimising 3D pipelines, managing virtual art departments, and spotting potential pitfalls before they cause delays.
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Esports – Tutorial, Ep 2: How to build a live production workflow for esports broadcasts
IBC365 Tutorial: Rob Stevens, Technical Director, and James Williams, Projects Director at High Viz Media Group, take you behind the scenes of building a live esports broadcast workflow, using a high-intensity tournament as a case study.
Esports – Tutorial, Ep 1: The anatomy of an esports production
IBC365 Tutorial: While built on broadcast principles, esports production uniquely combines sport, entertainment, and digital culture.

AI – Tutorial, Ep 3: Practical AI tips for filmmaking
IBC365 Tutorial: Eline Van Der Velden, CEO and Founder of Particle6, shares practical, creative ways filmmakers can integrate AI across the production process.
AI – Tutorial, Ep 2: How to co-create the future with AI
IBC365 Tutorial: Guy Gadney, CEO of Charismatic.ai, discusses what creativity means in the age of artificial intelligence.

AI – Tutorial, Ep 1: How AI tools are transforming graphics and video
IBC365 Tutorial: Clive Santamaria, Chief Architect at ITV, explores how AI-powered tools are revolutionising graphics creation.