IBC365 Tutorial Highlight: Carlotta Merzari, CCO and Founder of Northforma Entertainment describes the finalisation process of a virtual production brief, where all feedback from the agency and client is integrated to lock in key creative and technical decisions.
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Practical tips for storyboarding with AI
IBC365 Tutorial highlight: How can you use AI tools to generate visual scenes by crafting detailed prompts? Eline Van Der Velden, CEO and Founder of Particle6, provides some recommendations for subject motion, camera movement, scene dynamics, and the desired style or tone to ensure that AI delivers visuals that match the creative vision.
Ethical considerations when using AI
IBC365 Tutorial highlight: Guy Gadney, CEO of Charismatic.ai unpacks the ethical challenges around using AI as a creative collaborator, examining questions around ownership, bias, authenticity, and the future of creative jobs.
The use of AI-powered graphics in creation
IBC365 Tutorial highlight: Clive Santamaria, Chief Architect at ITV, provides an understanding of how AI-generated images are used across the entire ecosystem, from imagery in a pitch deck, to deciding an aesthetic or to marketing programmes at the distribution stage with multiple personalised treatments.
Where can XR technology deliver real change?
IBC365 Tutorial highlight: Grace Dinan, TUS Senior Virtual Production Broadcast Specialist at TRANSMIXR (Horizon Europe), explores how leveraging virtual studios and control rooms can open new opportunities, from personalisation to pre-production.
How successful innovation projects start with the right people
IBC365 Tutorial highlight: Media consultant Nicky Goldberg demonstrates how to kickstart a successful innovation project by getting close to your users from the very beginning.
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