Virtual production – Tutorial, Ep 2: How to use Unreal Engine in pre-production

IBC365 Tutorial highlight: Clive Santamaria, Chief Architect at ITV, provides an understanding of how AI-generated images are used across the entire ecosystem, from imagery in a pitch deck, to deciding an aesthetic or to marketing programmes at the distribution stage with multiple personalised treatments.

IBC365 Tutorial highlight: Grace Dinan, TUS Senior Virtual Production Broadcast Specialist at TRANSMIXR (Horizon Europe), explores how leveraging virtual studios and control rooms can open new opportunities, from personalisation to pre-production.

IBC365 Tutorial highlight: Media consultant Nicky Goldberg demonstrates how to kickstart a successful innovation project by getting close to your users from the very beginning.

IBC365 Tutorial highlight: Kostas Katsaros, Head of Future Networks and 5G at Digital Catapult, unpacks the key challenges in making holographic communication a reality at scale – from the immense data and low-latency demands to the computational power and energy efficiency required.

IBC365 Tutorial Highlight: Carlotta Merzari, CCO and Founder of Northforma Entertainment describes the finalisation process of a virtual production brief, where all feedback from the agency and client is integrated to lock in key creative and technical decisions.