Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.
When it comes to the initial rise of virtual production (VP), it was undoubtedly a case of ‘right time, right technology’. Its ability to dramatically reduce location shooting resonated perfectly with the restrictions of the pandemic era, especially for large-budget film and TV productions that could also accommodate a degree of trial and error in applying the new technology. Consequently, the sector expanded rapidly with...
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The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
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