Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.
When it comes to the initial rise of virtual production (VP), it was undoubtedly a case of ‘right time, right technology’. Its ability to dramatically reduce location shooting resonated perfectly with the restrictions of the pandemic era, especially for large-budget film and TV productions that could also accommodate a degree of trial and error in applying the new technology. Consequently, the sector expanded rapidly with...
You are not signed in
Only registered users can read the rest of this article.
Closing the security execution gap: “We are in a crisis… we collectively need to be aware”
Gathering at an IBC Roundtable, the industry’s top security experts confronted the 2026 TPN Star Report’s urgent results, the sharp increase in threat exposure, and the missing execution step for broadcasters, studios, and service providers alike.
The dish is not dead: Why the future of TV delivery is hybrid
IP is clearly gaining ground. Yet, infrastructure and distribution specialists suggest that it’s no silver bullet for the reliable, personalised, instantaneous delivery that today’s audiences demand. In this context, has satellite lost relevance, or is it simply no longer the only player in orbit?
World AI Film Festival: “There is no emotion in AI”
The World AI Film Festival fielded new and established storytelling voices, but the jury is out on whether AI can capture the human spirit of cinema. Adrian Pennington reports.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.


