Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.
When it comes to the initial rise of virtual production (VP), it was undoubtedly a case of ‘right time, right technology’. Its ability to dramatically reduce location shooting resonated perfectly with the restrictions of the pandemic era, especially for large-budget film and TV productions that could also accommodate a degree of trial and error in applying the new technology. Consequently, the sector expanded rapidly with...
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere at IBC2026: AI moves from hype to action
Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
How virtual sets are changing the shape of podcast production
One podcast session can now feed a much wider content package spanning audio and video. Rob Chandler, Founder, CEO, The Dean Street Podcast Studio, explains how that changing demand shaped the studio he built in central London.
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
IBC2026: What to look out for on Day 4
As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls
IBC Technical Papers 2026: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
.jpg)


