A peak live audience of 12.2 million watched England’s Women’s Euro final on Sunday evening across all BBC platforms.
A peak TV audience of 16.2 million watched the UEFA Women’s EURO 2025 Final last night across the BBC and ITV, making it the most watched television moment of 2025 across all TV broadcasters.
The BBC said an average of 12 million watched the match across all BBC platforms. Online, the BBC Sport’s live page pulled in 11.4 million views during the match.
The victory, which saw the Lionesses retain their title as European Champions, peaked at 11.6 million on BBC One – 59% of all TV audiences – with an additional 4.2 million streams of the match on BBC iPlayer and the BBC Sport website and app.
ITV1 and ITVX’s coverage peaked with 4.2 million viewers across all platforms, while its coverage averaged 2.3 million viewers.
Overall, the tournament was streamed 15.5 million times across BBC iPlayer and the BBC Sport website and app. The BBC’s TV coverage alone also reached 22.1 million.
With digital clips and highlights, BBC Sport social media accounts had 231 million total views across the tournament. 45% (104m) of those views came from TikTok (the highest proportion of any platform) and the audience on BBC Sport’s Women’s Football TikTok account over the last four weeks was 76% under 34-year-olds (39.3% under 24s, 36.7% 25-34).
Lucy Bronze strapping her own leg in the quarter final against Sweden was the most viewed clip from the tournament with 12.5 million views across BBC Sport social channels (TikTok, Instagram and Facebook).
On BBC Sounds, live commentary on Radio 5 Live and 5 Sports Extra had over 1.1 million – 122% increase from 2022.
Alex Kay-Jelski, Director of BBC Sport, said: “This final was a landmark moment in sporting history. The kind of moment people will remember exactly where they were when they watched it. The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked on BBC coverage from start to finish – from live streaming post-match analysis to millions following our live page and younger audiences in huge numbers on social media.”
BBC Sport and ITV have also secured the rights to broadcast the FIFA Women’s World Cup 2027.
BBC News hires Anjali Kapoor to drive AI adoption and innovation
The BBC has appointed Anjali Kapoor as director for BBC News AI, Innovation and Growth.
Paramount, Skydance merger approved by FCC
The US Federal Communications Commission (FCC) has approved the $8bn merger between Paramount Global and Skydance Media.
NBCUniversal explores launch of sports cable network
NBCUniversal is discussing the launch of a sports cable network that could launch as soon as this autumn, according to a report in the Wall Street Journal.
.jpg)
Financial instability and AI causing workforce disruption, says Creative Access report
The UK’s creative workforce is facing unprecedented disruption, with staff, freelancers, and employers alike navigating instability, shrinking opportunities, and the rapid introduction of new technologies, according to the latest Thrive report from Creative Access.
Finalists announced for IBC2025 Innovation Awards
IBC has unveiled the finalists for the IBC2025 Innovation Awards, recognising collaborative projects that address real-world challenges and deliver transformative innovation across the media, entertainment and technology landscape.
