At IBC2025, Rachel Kelley, Principal Business Development Manager of Global M&E at AWS, and Tim Bock, Head of Production Innovation at Prime Video, took part in a Future Tech stage session, which investigated how AWS is revolutionising traditional television production and post-production workflows by eliminating the need for conventional control rooms and OB vans.
The session explored how Amazon Prime Video is leveraging cloud technology for production, specifically through the example of the show 'Last One Laughing'. Tim Bock shared his extensive industry experience and described the evolution from physical tape recordings to cloud-based workflows, highlighting the logistical challenges and inefficiencies of past methods. He emphasised the transformative potential of cloud production, which offers greater efficiency, scalability, and sustainability. The demonstration of remote production from Sweden to Los Angeles showcased cloud capabilities such as reduced latency, enhanced security, and decreased equipment needs, driving significant cost savings and environmental benefits.
You are not signed in
Only registered users can read the rest of this article.
IBC calls for 2026 Accelerator Media Innovation Challenges
IBC has issued the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting media and entertainment organisations to propose collaborative innovation challenges that will help shape the future of the industry.
IBC2025 AI highlights: Cloud, 5G and the future of media workflows – to recap...
Catch key moments from IBC2025 with an AI-curated video of top connective tech sessions at the show.
IBC2025 AI highlights: Cloud, 5G and the future of media workflows – in short…
Enjoy a short AI-curated clip of our top soundbites from key connective tech sessions across IBC2025.
YouTube collab with Broadcasters: Better Together
“It’s what we post and when we post.” IBC365 caught up with Birch Lettsome, Marketing & Media Manager at 284 Media, to find out what else he would’ve enjoyed hearing about.
IBC2025: AI highlights of our AI highlights! In short…
Enjoy a short AI-curated clip of our top soundbites from key AI sessions across IBC2025.
