Neglect of working class comes home to roost in British TV

After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

Although the broadcast industry has been rife with theft since the early days of cable TV, it now faces piracy at an industrial scale and speed. At IBC2025, a panel of security experts warned that illegal streaming is accelerating in scale, sophistication, and impact.

A private 5G network POC, led by Haivision, saw Henley Festival capture a range of dynamic, ultra-low latency footage for an immersive live experience for music lovers at home.

By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.