Cyclists from the TATA Communications IBC Sustainability Bike Ride arriving at the RAI

IBC CEO shares update on show sustainability

Mike Crimp, IBC CEO, discusses the organisation’s progress in terms of ESG and reveals plans to make the show as sustainable as possible.

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AI driving hyperpersonalisation at scale, agree IBC2026 panel

Kicking off in the Showcase Theatre on Friday morning, a fast-paced discussion titled “AI-native media operations: Rethinking the content supply chain for growth” saw a four-man panel, moderated by Daniel Farrell, Managing Director, Communications, Media Lead, UKand Ireland, Accenture, take on the complexities of the content supply chain today and how to extract additional value in a fast-paced industry.

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