Cyclists from the TATA Communications IBC Sustainability Bike Ride arriving at the RAI

IBC CEO shares update on show sustainability

Mike Crimp, IBC CEO, discusses the organisation’s progress in terms of ESG and reveals plans to make the show as sustainable as possible.

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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