Warner Bros Discovery (WBD) is to launch its Max streaming service in 22 European countries in Spring 2024, followed by launches in France and Belgium later in the year.
WBD first launched Max in the US in May this year, combining scripted series from HBO Max with Discovery’s unscripted shows.
In Spring 2024, Max will launch in the 22 European countries that currently offer HBO Max in the Nordics, Iberia, Netherlands, and Central Eastern Europe.
The enhanced service will then launch in France and Belgium in 2024, two territories where the HBO Max service is not currently present. HBO instead has an output deal with Amazon Prime Video.
Max will stream live sport in Europe through Eurosport, whose sports rights portfolio includes Grand Slam tennis and cycling’s Grand Tours.
Full coverage of the Olympic Games Paris 2024 will also be streamed live and on demand on Max.
Max will also offer live simulcasts of WBD’s local entertainment networks in some countries.
The launches were announced by Gerhard Zeiler, president of international at WBD, and Leah Hooper Rosa, WBD head of streaming for Europe, the Middle East and Africa (EMEA), at international television market Mipcom.
Within Europe, key outstanding launch territories for Max are the UK, Germany and Italy, where HBO has output deals with European pay giant Sky.
You are not signed in
Only registered users can comment on this article.
MediaForEurope in talks to acquire stake in Portugal’s Impresa
MFE-MediaForEurope NV, the media group controlled by Italy’s Berlusconi family, is looking to expand further in Europe, just weeks after taking over German broadcaster ProSiebenSat.1.
Channel 4 launches first-ever FAST channels on Freely
Channel 4 has become the first UK public service broadcaster to launch streaming FAST channels on Freely.
Comcast appoints Mike Cavanagh as Co-Chief Executive
Cable and media giant Comcast has named Michael J. Cavanagh as Co-Chief Executive, effective January 2026.
Particle6 launches talent studio to create AI stars
Eline van der Velden, Founder and CEO of London-based AI production company Particle6, has launched Xicoia, which has been billed as the world’s first AI talent studio designed to create, manage, and monetise digital stars.
.jpg)
Trump threatens to impose tariffs on films made outside America
President Donald Trump has renewed his threat to impose a 100% tariff on films made outside the US.
