Eastern Europe OTT revenues to climb 82% by 2029

Streaming revenues for 22 Eastern European countries will climb 82% by 2029, according to new figures from Digital Research.

Digital TV Research said OTT (over-the-top) revenues in Eastern Europe will reach $6.96bn in 2029, up from $3.82bn in 2023.

5.easterneurope_153305.jpg — Streaming revenues will climb 82% by 2029

From the $3.1bn additional revenues between 2023 and 2029, Russia will provide $1bn and Poland $0.7bn.

Simon Murray, Principal Analyst at Digital TV Research, said: “Together Poland and Russia will account for two-thirds of the region’s 2029 revenues. This means that the remaining 20 countries will share $2.57bn – or an average of only $129m each.”

Subscription video-on-demand (SVOD) revenues will reach $4.3bn by 2029 – up from $2.4bn in 2023. Russia and Poland will be the only countries to generate SVOD revenues in excess of $1bn by 2029.

Advertising video-on-demand (AVOD) will add $1bn to take its total to $1.9bn. Rental revenues will hit $439m, while download to own (DTO) will rise to $353m.

Streaming platforms with a presence in Eastern Europe include HBO Max, Netflix, Disney+ and Amazon Prime Video.

Comments

SMPTE unveils 2026 leadership

11 January 2026

The Society of Motion Picture and Television Engineers (SMPTE) has announced the board officers and regional governors who will serve two-year terms beginning this month.