Eastern Europe OTT revenues to climb 82% by 2029

Digital TV Research said OTT (over-the-top) revenues in Eastern Europe will reach $6.96bn in 2029, up from $3.82bn in 2023.

From the $3.1bn additional revenues between 2023 and 2029, Russia will provide $1bn and Poland $0.7bn.

Simon Murray, Principal Analyst at Digital TV Research, said: “Together Poland and Russia will account for two-thirds of the region’s 2029 revenues. This means that the remaining 20 countries will share $2.57bn – or an average of only $129m each.”

Subscription video-on-demand (SVOD) revenues will reach $4.3bn by 2029 – up from $2.4bn in 2023. Russia and Poland will be the only countries to generate SVOD revenues in excess of $1bn by 2029.

Advertising video-on-demand (AVOD) will add $1bn to take its total to $1.9bn. Rental revenues will hit $439m, while download to own (DTO) will rise to $353m.

Streaming platforms with a presence in Eastern Europe include HBO Max, Netflix, Disney+ and Amazon Prime Video.