Streaming revenues for 22 Eastern European countries will climb 82% by 2029, according to new figures from Digital Research.
Digital TV Research said OTT (over-the-top) revenues in Eastern Europe will reach $6.96bn in 2029, up from $3.82bn in 2023.

From the $3.1bn additional revenues between 2023 and 2029, Russia will provide $1bn and Poland $0.7bn.
Simon Murray, Principal Analyst at Digital TV Research, said: “Together Poland and Russia will account for two-thirds of the region’s 2029 revenues. This means that the remaining 20 countries will share $2.57bn – or an average of only $129m each.”
Subscription video-on-demand (SVOD) revenues will reach $4.3bn by 2029 – up from $2.4bn in 2023. Russia and Poland will be the only countries to generate SVOD revenues in excess of $1bn by 2029.
Advertising video-on-demand (AVOD) will add $1bn to take its total to $1.9bn. Rental revenues will hit $439m, while download to own (DTO) will rise to $353m.
Streaming platforms with a presence in Eastern Europe include HBO Max, Netflix, Disney+ and Amazon Prime Video.
You are not signed in
Only registered users can comment on this article.

The Studio, The Pitt, and Adolescence lead Emmy winners
Apple TV+’s The Studio, HBO Max’s The Pitt and Netflix’s Adolescence were the big winners at the 2025 Emmy Awards.

ITV Studios confirms London’s H Club Studio as home for daytime shows
ITV Studios has confirmed The H Club Studio as the new location for its Daytime shows, Lorraine, This Morning, and Loose Women.
Netflix's Chief Product Officer Eunice Kim to leave
Netflix’s Chief Product Officer Eunice Kim is to leave the streaming company.

Paramount Skydance readies bid for Warner Bros Discovery
Paramount Skydance is working on a majority cash bid for Warner Bros Discovery, according to a report in the Wall Street Journal.

UK Culture Minister opens Pinewood Independent Film Hub
The UK’s Pinewood Studios has officially opened its new Independent Film Hub, which incorporates sound stages, production offices, and workshop spaces.