The Walt Disney Company and ITV have unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences.
Starting 16 July, a promotional selection of shows and movies from Disney+ and ITVX will be available to viewers on both platforms.
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The agreement will allow ITV and Disney to showcase their content to each other's audiences, extending the reach of Disney+ and ITVX shows.
Disney+ customers in the UK will be able to stream ITV’s scripted and unscripted content including Mr Bates vs The Post Office, Spy Among Friends, selected series of the reality hit Love Island, and the first series of Karen Pirie, coinciding with the second series premiere in ITVX.
At the same time, ITVX viewers will be introduced to Disney+ shows and movies such as the first seasons of The Bear, Andor, Only Murders in the Building, The Secret Lives of Mormon Wives and The Kardashians, plus family shows Lilo and Stitch: The Series and Phineas and Ferb.
The agreement builds on an existing relationship between Disney and ITV. ITV is the free-to-air home for Disney+’s Renegade Nell, and the forthcoming Under the Bridge, while ITV Studios is the producer behind Disney+ shows including Rivals (Happy Prince), Suspect: The Shooting of Jean Charles de Menezes (Etta Pictures in association with KDJ Productions), and the return of Blind Date (So TV & Stellify Media).
Joe Earley, President, Direct-to-Consumer, Disney Entertainment said:
“We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the UK’s favorite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.”
Kevin Lygo, Managing Director of Media and Entertainment, ITV said:
“This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings. For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”
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