Apple is reportedly exploring the launch of an ad tier for its streaming service Apple TV+, according to reports.
The Daily Telegraph reported that Apple has held talks with the UK’s TV ratings body Barb to discuss potential options for tracking advertising for Apple TV+.
Apple already monitors the time viewers spend watching Apple TV+ content, the Telegraph noted, but the tech giant would need to add more “data collection techniques” for advertisers.
The company is said to be considering a cheaper tier than its standard £8.99 per month Apple TV+ subscription, or could even introduce ads to existing subscribers.
If so, it would follow in the footsteps of the likes of Netflix, Amazon, Disney and Warner Bros Discovery by offering a cheaper package price for subscriptions with adverts included.
Netflix will launch its Basic with Adverts tier in the UK on November 3 this year. Basic with Adverts will cost £4.99 a month in the UK and will give users the opportunity to watch all of Netflix’s content, only with adverts.
The ‘Basic with Adverts’ tier is available in countries including the US, and now accounts for 45% of all new signups where it’s available.
You are not signed in
Only registered users can comment on this article.
.jpg)
World Skills Café returns to IBC
The Media Talent Manifesto’s World Skills Café will return at IBC2026, with a keynote from Evan Shapiro and a new workforce report from IAMT.
EBU and AIL form intercontinental news-sharing agreement
The EBU and the non-profit Alianza Informativa Latinoamericana (AIL) have formed a historic content-sharing agreement to support news collaboration between Europe, Latin America, and the Caribbean.
Canal+ and Disney+ take UEFA football rights in key European markets
Canal+ has acquired the rights to the UEFA Men’s Club Competition in several key European markets for four seasons from 2027/2028 to 2030/2031, while Disney+ has struck a deal for UEFA Champions League matches in Sweden for the first time.
Netflix launches Clips vertical video feed
Netflix is revamping its mobile app, introducing a vertical video feed called Clips intended to help users discover new content.
UK screen industry must invest more in mid-level professionals, ScreenSkills reports
The UK screen sector needs to invest in mid-level specialists to stay competitive, according to a ScreenSkills report published this week.
