Video streaming software and service provider Accedo is showcasing Accedo Compose, a modular orchestration layer underpinned by AI agents that is due to be launched next year.
According to Luke Gaydon, Head of Offering and Portfolio Management at Accedo, the new service is designed to turn what tend to be static user experiences of streaming services into more dynamic and intelligent engagements through the use of agentic AI.
“We hope that it will deliver what we’re calling a composable customer experience, which is something that you see in other industries, such as e-commerce, retail, financial services,” Gaydon said.
Accedo Compose is being developed in partnership with cloud-native data and video streaming specialist Merapar and uses technology from AWS such as Amazon Sagemaker Unified Studio and Amazon Bedrock.
In detail, the product is set to allow streaming teams to go beyond static feature deployment, activating modular AI “impact agents” that monitor behaviour, test interventions and autonomously evolve viewer touchpoints in pursuit of key business outcomes.
Merapar CEO Alex Terpstra said the industry is now pinning down the real value of AI after a period of experimentation.
“The agentic side of it comes into play more and more, because that’s where the actual action happens, and where you can decide whether it’s autonomous or not, and really fundamentally improve your services,” Terpstra said.
Stand Number: 5.F80
.jpg)
Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
.jpg)
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.
.jpg)
Director captures volumetric music video using 75-camera array
Volumetric capture is “a new form of photography” that records reality in a way that makes it ideal for all of today’s deliverables, from interactive headsets to cinema screens, according to Neirin Jones, Director. DP, Prism AI.
 SR (1).jpg)
Adobe Premieres Generative Media Tool for Creators
Premiere’s Generative Media Tool launched at IBC with its first two publicly available features, Generate Video and Generate Sound Effects, and with Generate Music and Generate Soundscape in beta.
.jpg)
Streaming gets smarter on revenue, Evergent demonstrates
AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
