In just a few weeks’ time, the great and the good of the global media and entertainment industry will convene at the RAI in Amsterdam for this year’s IBC. As usual, technology innovations and new business models will be on show, along with the usual presence of informative and influential speakers during the IBC Conference. And it’s already evident that products and services leveraging AI and generative AI are set to feature heavily this year.
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ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
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Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
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Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
