January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.
It seems inevitable that the impact of artificial intelligence (AI) is expected to remain front and centre in 2024. After bursting out of its previous, more niche existence and onto the global stage in 2023 following the arrival of generative AI tools such as ChatGPT, AI has dominated conversations ever since, and is clearly set to do so for some time to come.
As commented by Brad Wall, CTO at LTN, the rise of AI “has been pushed heavily in 2023 and will remain a major talking point for the industry in the coming year as media businesses unlock the potential of automation to drive operational efficiencies”...
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