Bitmovin has announced a strategic partnership with ThinkAnalytics that will see the integration of Bitmovin’s AI Scene Analysis into ThinkAnalytics’ ThinkMediaAI platform.
The aim is to help streaming service providers transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.
Bitmovin said its AI Scene Analysis optimises the viewing experience by helping streaming services unlock a new level of information about an asset catalogue that would otherwise take an enormous amount of effort to analyse.
ThinkAnalytics describes ThinkMediaAI as an AI-based platform that unifies audience, content, and metadata intelligence to help video service providers unlock the full value of their first-party data, enabling personalised discovery, enriched metadata, and high-performing advertising across linear, CTV, and streaming environments.
Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin, said: “Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we’re helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetise.”
Chris McGuire, Senior Vice President (SVP) of Product at ThinkAnalytics, added: “The future of TV and streaming are being redefined by deeper intelligence – understanding every frame of content and every moment of audience behaviour. By integrating Bitmovin’s AI Scene Analysis into ThinkMediaAI, we’re enabling service providers to deliver hyper-personalised experiences that drive engagement and revenue.
Matt Brittin set to be confirmed as next BBC Director General
Former Google executive Matt Brittin is expected to be confirmed this week as the next Director General for the BBC.
Broadcasters call for tougher regulation of smart TVs and virtual assistants
Leading European broadcasters have called on the European Union to toughen regulation of smart TVs and virtual assistants powered by tech firms such as Google, Amazon, Apple, and Samsung.
Garden Studios launches advanced virtual production stage
London’s Garden Studios has launched what it describes as its most advanced virtual production (VP) stage to date, with a key focus on delivering driving shots.
Prime Video unveils huge slate of India originals
Prime Video has unveiled a massive slate of original TV shows, feature films, and licensed content in India, underlining its ambition to expand its footprint in the country.
.jpg)
IBC announces shortlisted 2026 Accelerator projects
IBC has unveiled the nine projects selected for its 2026 Accelerator Media Innovation Programme, bringing together organisations from across broadcast, streaming, live events and media tech.
