Amazon to Introduce Ads for Prime Video Streaming

Amazon Prime Video is set to introduce adverts to its streaming service in 2024.

Customers in the UK, US, Germany and Canada will start to see ads from early 2024, but they can avoid them by paying more for an “ad-free” option.

2.amazonprimevideo_878205.jpg
Prime Video to introduce adverts

Amazon will roll out an “ad-free” subscription tier for an extra $2.99 (£2.44) per month for Prime subscribers in the United States. Pricing for other countries will be announced at a later date, Amazon said.

Other territories including France, Italy, Spain, Mexico and Australia will see adverts on Prime Video from later in 2024. It follows similar moves by rivals including Disney+ and Netflix to introduce advertising tiers.

At the moment, a Prime subscription, which includes free one-day delivery on goods as well as access to its streaming service, costs £8.99 per month, or £95 a year, in the UK. Amazon said the move would help it “continue investing in compelling content and keep increasing that investment over a long period of time.”

The company said it aimed to have “meaningfully fewer ads than linear TV and other streaming TV providers.” Prime Video Originals include The Lord of the Rings: The Rings of Power, The Boys, Tom Clancy’s Jack Ryan, Citadel, Clarkson’s Farm and The Grand Tour.

Comments
Latest News
smpte

SMPTE, EBU, and VSF win Emmy award for developing ST 2110

The Society of Motion Picture and Television Engineers (SMPTE), the European Broadcasting Union (EBU), and Video Services Forum (VSF) are to receive an Emmy award for Outstanding Achievement in Engineering, Science & Technology for the development of SMPTE ST 2110.

Read more
d2 big blue marble resized

Big Blue Marble takes on the world

Austria-based ORS Group and Insys Video Technologies are exhibiting for the first time under their joint international Big Blue Marble brand as they present their shared mission to “create a smarter, connected, secure future for content distribution”.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: