FC3 (the Framestore and Company 3 Group) has appointed David Kassler as Group Chief Executive Officer.
Kassler joins FC3 from Dentsu-owned brand content producer Tag, where he was Global CEO.
Kassler led Tag for seven years, expanding it globally, developing new AI-led technology services and making six key acquisitions as part of its growth strategy. He has also served as CEO of EMI Music and Deluxe International.
Kassler will work closely with Framestore CEO Mel Sullivan and Company 3 CEO Stefan Sonnenfeld. The company’s top team was recently also joined by Lincoln Wallen as FC3 Group CTO.
FC3 offers concept art, pre-production and visualisation services through to animation, VFX, sound, editing and final grade on film, TV and advertising as well as immersive experiences and theme park rides, utilising VR, AR, and MR technologies.
Recent and upcoming FC3 Group credits include Deadpool & Wolverine, Paddington in Peru, Wicked and Gladiator II, as well as ads for Gucci, McDonald’s and Toyota and Merlin’s first Jumanji theme park experience.
Sir William Sargent, Group Chair, FC3, said: “I am really pleased David is joining us at this transformative time. It’s not just those of us working in the tech and creative industries who are embracing change, but every business and brand seeking a bigger audience for their stories. Our role is to not just help tell those stories but to reframe how they are told, and David’s incredible depth of experience is exactly what we need as we explore new opportunities, new technologies and new markets.”
You are not signed in
Only registered users can comment on this article.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
TikTok and YouTube trigger influencer boom among older audiences
Older internet users are fuelling the growth of influencer videos, according to new research from Ampere Analysis, which shows that half of 55- to 64-year-olds now watch influencer content every week.
