The Evolution of the Control Room Accelerator 2024 project has been jointly proposed by Champions TRANSMIXR, ITN, BBC and TV2 Denmark with support from Champions HSLU, TCD, TG4, TUS and the University of Strathclyde. The project combines two original Accelerator challenge proposals into a wide-ranging project that seeks to break technical boundaries and pose wider industry questions around live production workflows, architectures and controls.
The original projects were the Evolution of the Control Room - Leveraging XR, Voice & AI for Live Media Production, and an HTML Based Graphics project. Grace Dinan, TUS Senior VP Broadcast Specialist with TRANSMIXR (EU Horizon-funded research consortium) is leading the headline strand of the project - Evolution of the Control Room, leveraging XR, Voice and AI – together with Jon Roberts, Director of Technology, Production & Innovation at ITN. This strand of the project aims to optimise workflows using extended reality (XR) technology and AI solutions, enabling production teams to realise their creative vision without advanced technical expertise...
You are not signed in
Only registered users can read the rest of this article.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
.jpg)
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
.jpg)
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.jpg)
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
 (1).png)
