Synamedia is unveiling its Quortex Switch multi-CDN platform at IBC2025, as well as announcing a new partnership with Orange.
The partnership will showcase how international content providers can adopt a flexible, scalable, multi-CDN strategy. This will allow them to integrate several CDN providers, enabling providers to expand their coverage and reach new markets.
By integrating Orange’s CDN with Synamedia’s Quortex Switch, customers benefit from broader reach, especially in the Middle East and Africa region, where Orange has an extensive footprint.
Quortex Switch’s API-based integration and advanced configuration capabilities offer flexibility, enabling customers to expand distribution without altering existing infrastructure or disrupting current CDN partnerships.
Ed Allfrey, General Manager of Video Network, Synamedia, commented: “Quortex Switch allows content providers and ISPs to direct their traffic across multiple CDNs based on cost, commit and quality. In the past, this has been a very difficult process that normally results from failure. Now we can look at what’s going on and steer traffic based on the quality and capacity of the network. Orange now has another string to its bow with seamless CDN switching.”
Stand Number: 1.B49
Company: Synamedia
LTN promotes Bryan McGuirk to CRO role
LTN today announced the promotion of Bryan McGuirk to the role of chief revenue officer (CRO), with a remit to drive the company’s global growth and strengthen its leadership in IP-based distribution.
Accedo's Hibox Systems launches xprs for hospitality TV
Hibox Systems, a subsidiary of the Accedo Group, has launched Hibox xprs, which is designed to allow telecom operators and service providers support the provision of managed hospitality TV services in hotels.
ThinkAnalytics launches agentic AI metadata
ThinkAnalytics has launched ThinkMetadataAI, the latest development in its recommendations, search and discovery services.
Comcast Technology Solutions wins Dubai Media deal
Comcast Technology Solutions (CTS) has been selected by Dubai Media, the official media organisation of the Government of Dubai, as the end-to-end technology provider for its next-generation video streaming platform.
Norigin Media partners with SoundCloud
Norigin Media has partnered with SoundCloud to launch the creator-first platform’s new UI/UX on connected TV. It said SoundCloud’s app will be therefore be made available to a broader audience of music fans and consumers.
