Product innovations aplenty at IBC2025

With ad-supported streaming growing in the past 12 months, Yospace (5.C78) will be showing its dynamic ad insertion technology in Hall 5, as well as running server-guided ad insertion demos with Bitmovin and castLabs.  

Customer management and monetisation specialist Evergent is debuting a suite of services to support subscriber acquisition, customer engagement and revenue growth for streaming, sports and pay-TV companies. The services are available for customers to deploy via its software-as-a-service (SaaS) platform.  

Also in Hall 5, Setplex (5.A76) is launching Zapflex, a streamlined and scalable online video platform that enables media owners and service providers to flexibly and affordably deliver branded direct-to-consumer services. 

Lionel Dreshaj, Co-founder and CEO of Setplex, said: “Zapflex is about breaking down barriers. We’re unlocking the ability for anyone, from media owners to service operators, to launch their own online video services quickly, affordably and on their own terms." 

Also promising quick go-to market is Agile TV (5.D74), which this year is focusing on the launch of a new TV-as-a-Service (TVaaS) offering that is designed to enable telcos and ISPs to provide TV services without large, upfront investments. 

Tools to enable better content discoverability and indexing can also be found at IBC2025, and AI is playing a key role in enhancing these. For example, Moments Lab (7.C22) is unveiling Discovery Agent, an AI-powered research assistant for video production teams that offers a natural language, chat-style experience to helps user locate precise clips, quotes, or scenes from their media library in seconds. The newest features in its multimodal AI indexing technology, MXT-2, which it says “understands and describes videos like a human”, will also be demoed. 

On display from Brightcove (5.A90) are AI-powered tools for automated metadata generation, caption generation, translation and audio dubbing in multiple languages, intelligent video clipping and reformatting to optimise for social publishing, and smart content analysis for precise advertising targeting, while Wowza (5.F81) is unveiling what it describes as a purpose-built agentic workflow framework for video, designed to help streaming systems observe, act and adapt in real time, from ingestion to playback. 

AI is, of course, having an impact across the entire M&E industry and this will be evident throughout the halls of the RAI. Telestream (7.B21) will be showcasing its 'practical use of AI' with Global Ingest, a next-generation ingest architecture that unifies live capture, camera card ingest and file-based workflows. Also new is Vantage AI, a platform-wide evolution of artificial intelligence capabilities that enable smarter, faster and more adaptive media workflows from ingest to delivery. 

New AI-enhanced capabilities are being demonstrated by Cinergy (7.A01) through real-time upscaling and frame rate conversion workflows, representing practical implementations designed to solve specific production challenges. These tools integrate into existing broadcast operations without disrupting established workflows, claims Cinegy. The technical capabilities will be on show on a striking 29.16sqm 8K LED wall from Fabulux, operating at 7680×4320 resolution. 

Blue Lucy (6.C29a) is aiming to bring a new level of purpose and precision to the application of AI in media operations. The company’s BLAM orchestration platform now allows producers, distributors and content creators to directly integrate multiple large language models into their media workflows. Blue Lucy says this modular, mix-and-match approach marks a shift away from one-size-fits-all for AI, instead enabling operators to select the most appropriate model for a given task. 

The latest tools for content capture will also be demonstrated at IBC2025, including specialist cameras and robotic systems. 

Head to the Motion Impossible stand (12.A21) to see a mini live TV studio with LED backdrop, stage, seating and more. Central to operations are two Agito modular robotic camera systems, each operating in different configurations and running fully automated via MI’s new Agito Commander software. 

XD motion will be demonstrating three new additions to the Arcam six-axis robotic arm series - the portable, lightweight Arcam 5, the mid-range workhorse Arcam 15, and the Arcam 30, which is designed for film production, high-end commercials and applications needing extra lifting capacity. XD motion will also power a realistic virtual talent demo on the Brainstorm stand (7.C39), with its Arcam/IO.BOT system and Brainstorm's InfinitySet software. 

MRMC (11.C20b) has also added to its range of robotic camera systems with two new products – the Cinebot Nano eight-axis motion control robot and the RPS-LT, a new iteration of its Roaming Pedestal System (RPS). The RPS-LT integrates the Studiobot LT arm onto the free-roaming platform, offering greater flexibility and repeatability.  

First-time exhibitor Xgrids (12.H21a) is unveiling PortalCam, which it claims is "the world’s first true spatial camera". It is built on the company's 3D Gaussian splatting technology, which transforms an environment into interactive 3D content with cinematic quality and spatial precision. 

Imaging technology will take centre stage on Sony's stand too (13.A10). Highlights include the FX2, which has the look and operability of Sony’s existing Cinema Line cameras but also shoots high-resolution photos and features an articulating eyepiece, and the Crystal LED Capri, Sony's latest LED wall for virtual production. 

Sebastian Leske, Head of Business Development, Sony Europe, said: “We’ve broadened our line up to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony’s distinctive virtual production ecosystem.” 

The world of audio continues to innovate, with software and hardware-based tools that enhance quality, improve ease and offer ever-more immersive experiences. 

Shure (8.C32) will be highlighting its new DCA901, which it claims is the first true digital array microphone tailored for broadcast.  

Purpose-built for demanding installations, TMxCore is new from RTW (8.D75). The high-end, high-performance broadcast and pro-audio metering platform features AI-assisted tools for advanced speech intelligibility analysis. It deals with stereo, surround and immersive formats, including 5.1, 7.1.4, 9.1.6 and 22.2, and has a fully compliant suite of loudness and metering instruments. 

Riedel (10.A31, 10.A38) will be showing a whole host of additions to its intercom and live production portfolio at IBC. This includes the DSP-1216HL SmartPanel, a compact, ergonomic desktop intercom panel, and StageLink smart edge devices for decentralised IP audio and intercom workflows. Also on show will be an expanding portfolio of virtualised systems, including the Virtual SmartPanel (VSP) for flexible, mobile intercom access and the Same Smart Audio and Mixing Engine. 

Calrec (8.C47) will be debuting a series of usability, customisation and system enhancements across its entire range of Argo audio consoles designed to help broadcasters adapt to increasingly dynamic broadcast environments, while DPA (8.D30) is making a move into the wireless market with the N-Series digital wireless microphone system. This fully digital, true diversity wideband technology is suited to an array of live, house of worship and corporate events as well as installed systems applications.  

To keep up to date with the latest exhibitor news visit www.ibc.org. 

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