IBC2025 Session Summary: The Responsible Media Revolution: Data-driven Sustainable Infrastructure

The panel discussed how AI could power media efficiency and sustainability. It began with Meardi emphasising the role of AI-native data formats in reducing power consumption and enhancing efficiency. He explained that AI was power-hungry and required optimised data formats to avoid bottlenecks. Davelaar and King highlighted the importance of metadata in streamlining processes across the media supply chain, reducing redundant tasks and improving sustainability. Jardine and Kember discussed the significance of load balancing and accelerated computing in optimising media workflows and reducing environmental impact.

The conversation then shifted to the importance of metadata in media infrastructure. Davelaar pointed out the widespread issue of metadata silos and the need for ID consistency to ensure seamless automation and collaboration across the media supply chain. King stressed that efficiency in AI and media required proper organisation and metadata tagging to avoid duplication and wasted effort. Kember elaborated on the benefits of accelerated computing and sustainable energy sources for running media workloads, also noting advancements in GPU efficiency, which had led to significant improvements in media processing.

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