IBC2025 Session Summary: Streaming Smarter: Identity, Rights and Revenue in a Connected Media World

The discussion centred around the GSMA's Open Gateway initiative, which aimed to standardise network APIs to ensure seamless integration with mobile networks globally. This initiative was designed to enable enterprises to leverage the advanced capabilities of 5G networks, such as contextual information and programmable functions, to improve customer interactions and service delivery.

One of the critical aspects highlighted was the importance of network APIs in providing contextual information about users. This data could be used to enhance customer experience by understanding their location, age, and device status. The ability to programme networks for specific tasks at specific times was also emphasised, with examples such as prioritising bandwidth for e-commerce transactions to reduce abandonment rates. These capabilities were made accessible through standardised APIs, ensuring uniformity across different operators and regions.

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