Muki Kulhan hosted Ben Chapman (BFBS), ErinRose Widner (Verizon Business), John Canning (AMD) and Vebz Panchal (Xansr) to discuss the transformation of media innovation through the IBC's accelerator and incubator programmes, highlighting new approaches to personalisation, audience engagement, and the role of AI in media production.
The panelists discussed the evolution from accelerator to incubator, focusing on the importance of personalised content that felt authentic and engaging for fans. The project aimed to enhance the way sports content was delivered and consumed, making it more interactive and tailored to individual preferences through AI technologies, while ensuring ethical considerations and data integrity were maintained.
ErinRose Widner shared insights into the project's focus on personalising sports content, addressing the sheer volume of sports broadcasts and the challenge of engaging fans in a meaningful way. By leveraging AI, the project aimed to create personalised highlight reels and interactive experiences that resonated with fans' preferences. Widner emphasised the need for authentic personalisation and detailed the technological advancements that facilitated this, including chatbots and conversational AI.
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