With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.
Content Everywhere
Full of insights on the future of content, the Content Everywhere stages offer a free-to-attend series of expert-led panel discussions.
The “Momento’s Approach” at 11:00 on IBC Content Everywhere Hall 4 Stage will see Lionel Bringuier, General Manager (GM) of Media, Entertainment and Gaming at Momento, discuss the company’s method for achieving comprehensive visibility in the media, entertainment, and gaming industries' workflows. This approach leverages observability principles, including logs, traces, and metrics, to proactively monitor and manage complex workflows and real-time performance.
Next, in the “Real-Time Audio Compliance & Control: AudioShake’s SDK for Broadcast and Streaming” session at 11:20, Jessica Powell, Co-Founder and CEO of AI-powered audio separation AudioShake, will discuss the development of the company’s real-time software development kit (SDK) that gives media teams direct control over their audio. With these tools, broadcasters can: automatically detect and remove copyrighted music in live and post-production workflows – ensuring compliance and protecting revenue; isolate dialogue, effects, and noise to create cleaner international feeds, boost commentary over crowd noise, or make archival content usable again; and scale new opportunities in short-form and social video, mobile apps, and programmatic compliance checks.
Shortly after this, Eyal Menin, CEO of Videolinq, will present “Breaking Language Barriers for Live Audiences” at 11:30. Menin’s listeners will learn how the company can reach every audience instantly – onsite or online – with real-time captions and multilingual subtitles in more than 60 languages. On-site attendees receive live interpretation on their phones, while online viewers see captions across broadcast, social, and OTT. Videolinq’s new workflows bring localisation, compliance, and simplicity to live content, with native CEA-608/708 support, TTML output for OTT and big screens, and VTT manifests for multilingual players.
Future Tech Hall
In the Future Tech Hall 14, global tech leaders and trailblazing startups at the forefront of media technology will showcase breakthrough products and services that are transforming the industry. These innovations will include everything from AI-driven workflows to cloud-native production tools, 5G-enabled remote production, immersive experiences, and sustainable innovation.
At 09:45, the “Stamping Your Content (C2PA Provenance)” session on the Future Tech Stage will review the process of developing open-source tools that enable organisations to integrate Content Credentials (C2PA) into their workflows, allowing them to sign and verify media provenance. On this topic, a number of top experts will be lending their voices, including: Judy Parnall, Principal Technologist, BBC Research and Development (R&D); Mohamed Badr Taddist, Content Provenance and Authenticity Project Manager at European Broadcasting Union (EBU); Henrik Cox, Solutions Architect at OpenOrigins; and Tim Forrest, Head of Content Distribution and Commercial Innovation at ITN.
Adam Mosam, Founder and CEO of Channel 1, will then take the stage to lead the “Building the World's First Post-AGI Media Company” at 12:10. In this talk, Mosam will give an overview of the changes that media companies can expect to face in the coming years as well as how Channel 1's customers are addressing these challenges. He will also give a preview of “Prism – An Entire Production Studio at Your Command”, and Channel 1's Intelligent Media Infrastructure.
Following this, the “Ultra-Low Latency Live Streaming at Scale” at 12:45 will build on the foundation of the previous Scalable Ultra-Low Latency Streaming for Premium Sports accelerator, focusing on the development of a truly scalable architecture for delivering live TV over the internet. Listeners will have the opportunity to benefit from the expertise of: Alex Giladi, Fellow at Comcast; John Ellerton, Head of Futures and Innovation at BT Media & Broadcast; Michael Loftus, Media Streaming Infrastructure Lead at RTE; and Piers O'Hanlon, Senior Research and Development Engineer at BBC.
Exhibition floor
Out on the exhibition floor, visitors can expect the usual hive of activity with representatives across the full spectrum of the industry, from the most influential names in the industry and those new start-ups breaking the mould. Demonstrations of the cutting-edge tech shaping the media and broadcasting sector will abound.
IBC’s 1,400 exhibitors this year include industry leaders such as Adobe, Amazon Web Services (AWS), Avid, Canon, Dell Technologies, EVS, Google, Haivision, Interra Systems, LucidLink, Microsoft, NEP Group, Octopus Newsroom, RED Digital Cinema, Sony and many, many more.
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Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in Content Creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
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IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
