By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.
As the dust settles on another successful Technical Papers programme, we caught up with two previous winners to hear more about their experiences of the Tech Papers programme and learn what happened to their projects following the show.
Editor Parker Laramie explains how frontier drama Train Dreams walks the line between naturalism and magical realism.
AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.
Buffeted by economics and squeezed by Big Tech, the last thing America’s broadcasters wanted was to have their news operations muzzled or business threatened with political interference, yet that’s the realpolitik of the US TV entering NAB Show NY.
The Cannes Palme d’Or-winning critique of Iran’s police state was made in secret as an act of defiance. IBC365 sits down with the film’s Editor Amir Etminan to learn more about the fearless filmmakers’ process.
Bastille Day is one of France’s most recognisable national events, combining military parades, aerial flyovers and state ceremonies watched around the world. For the first time, the celebration was captured as an immersive production.
Editor William Goldenberg and Director Paul Greengrass elaborate on the plot of The Lost Bus, a white-knuckle ride disaster movie with a burning environmental message.
Two UK-based brands are working together to make esports production more accessible to students across the country.
The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.
