Abhishek Ranade, who heads the sports and media business in EMEA for Tata Communications, highlighted how there is a growing interest in tier two and emerging sports such as pickleball and slam ball, with significant monetisation potential as their popularity increases.
Tata’s focus is on enabling sports organisations to deliver content to fans.
“Our job is to basically be the enabler and deliver that content in the best possible and most engaging manner, so that the person on that couch feels that yes, he needs to switch on and watch that sport,” said Ranade, who describes himself as a “crazy motor sports fan”.
“Any new sport like slam ball starts like tier two or tier three, non-mainstream... but as the popularity skyrockets, the entire value chain changes,” he commented.
Ranade highlighted how Tata’s investment in cloud infrastructure and content origin is central to its ability to offer flexible, cost-effective production and distribution.
Moreover, talent acquisition and fostering a culture of innovation are seen as critical.
“We have actually stolen a concept from Lockheed Martin called Skunk Works. So I have created a Skunk Works team that is… the best, brilliant engineers in the industry,” he said. “People are my best assets, not tech. Tech comes second. I can build tech, but without these people, I can’t.”
Stand Number: 14.C40
Company: Tata
LTN promotes Bryan McGuirk to CRO role
LTN today announced the promotion of Bryan McGuirk to the role of chief revenue officer (CRO), with a remit to drive the company’s global growth and strengthen its leadership in IP-based distribution.
Accedo's Hibox Systems launches xprs for hospitality TV
Hibox Systems, a subsidiary of the Accedo Group, has launched Hibox xprs, which is designed to allow telecom operators and service providers support the provision of managed hospitality TV services in hotels.
ThinkAnalytics launches agentic AI metadata
ThinkAnalytics has launched ThinkMetadataAI, the latest development in its recommendations, search and discovery services.
Comcast Technology Solutions wins Dubai Media deal
Comcast Technology Solutions (CTS) has been selected by Dubai Media, the official media organisation of the Government of Dubai, as the end-to-end technology provider for its next-generation video streaming platform.
Norigin Media partners with SoundCloud
Norigin Media has partnered with SoundCloud to launch the creator-first platform’s new UI/UX on connected TV. It said SoundCloud’s app will be therefore be made available to a broader audience of music fans and consumers.
