Elite golf is returning to free-to-air television in the UK after Saudi Arabia-backed league LIV Golf struck a broadcast partnership with ITV for the 2025 season.
Starting with round two of the season-opening LIV Golf Riyadh, ITV will present 41 rounds of live golf coverage across 14 tournaments throughout the season on ITVX.
The 2025 season will conclude with the Team Championship finale at LIV Golf Michigan from 22-24 August. LIV Golf will also make stops in Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis.
ITVX will serve as the primary platform for LIV Golf, delivering live and full coverage of every round of every tournament, with selected live broadcasts on ITV1 and ITV4. The weekly highlights show produced by LIV Golf will also be broadcast on ITV4.
The ITV announcement follows LIV Golf’s recent broadcast deals with Fox Sports in the US, Coupang Play in South Korea, and Movistar Plus+ in Spain.
Pay-TV operator Sky controls most golf coverage in the UK including the PGA Tour, DP World Tour and majors.
The PGA Tour has been in protracted negotiations with LIV's backers, the Saudi Public Investment Fund (PIF), in an attempt to heal the split in world golf.
Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, said: “Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world. With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league.”
Niall Sloane, Director of ITV Sport, said: “This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season. This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.”
.jpg)
Alex Mahon steps down as CEO of Channel 4
Channel 4 has announced that Alex Mahon will step down as CEO this summer. Mahon joined the organisation in 2017 as the channel’s first female CEO.
European women’s football media rights remain undervalued, finds report
European women’s football leagues continue to be undervalued by media owners, despite the growing popularity of the sport, according to an Ampere Analysis report.
Comcast’s Peacock platform hits 41m subscribers
Cable giant Comcast has hit 41m subscribers for its streaming platform Peacock in the first quarter of 2025, up from 36m from the previous quarter.
Effects of AI on broadcast newsrooms ‘astounding’ says EBU
The pace of AI development and the effects on broadcast newsrooms in the past 10 months have been ‘astounding’ according to the author of the European Broadcasting Union (EBU) News Report 2025.
EastEnders wins BAFTA Television Craft Special Award
BAFTA has named EastEnders as the recipient of this year’s BAFTA Television Craft Special Award, one of its highest honours.
.jpg)
